Up Your Sneaker Game with This Futuristic Brand: Get To Know Muroexe

Muroexe is a minimalist sneaker brand that's both sustainably made, but also extremely modern and technologically advanced. The company is made up of 20 to 30 something's who saw a need in our generation, specifically starting with the Spanish market and went for it. Their team is tight-knit, dedicated, and absolutely in love with the brand! They spend hours brainstorming and tossing around ideas to make the next model better than the first, while always keeping the customer in mind. LMDES had a chance to visit their studio in Madrid and not only was the team down-to-earth, they were all just like us: young, well-traveled creatives trying to reach they audience the best way they know how. One of the coolest things about Muroexe is the fact that they're a group of Spanish millennials who, despite the Spanish economic crisis, said 'Yeah, let's go for it!'. Their zeal and 'can-do' attitude to back it up are inspiring. These are the shoes of the future, don't get left behind! 

Photo by Danni

Photo by Danni

ENG

These minimalist shoes have really stolen our hearts! It’s very clear that less is more. How would you describe  muro.exe in three words? 

Functionality, purity, technological 

 

How many people work behind the scenes at muro.exe? What are some tips that you have for improving work relations, productivity and morale among your team?

Currently, we are a team of 11 people spread across a variety of departments such as design, marketing, production, logistics, customer service and finance.

The important part for us is to always think over the ideas we have, to be flexible and think big and consider our brand as a global one that will make you grow and not place limits on potential. 

Muro.exe sounds like the name of a distant planet from the future! What’s the story behind the it? 

In the beginning we were Muro.exe, Muro + the ending ".exe," coming from the computer files that usually have a virus. Since then, we're Muroexe without the point, we'd like to use a futuristic name that evokes this modern aesthetic and technology. But the real story is a secret of the founders. 
 

A really popular trend now is “buying local”. What does that mean to you? Why is “buying local” and supporting small brands so important?


Muroexe is a "glocal" brand which means design globally, but sell locally. Adaptation is one of the keys to the success of any project and that is why as a smaller brand, we can be flexible and we can reach our clients much faster. People are more and more attracted to the story behind a brand and want to feel like they can identify with the brand as well as follow its success and growth from the beginning. 

ESP

Estas zapatillas minimalistas se nos han robado el corazón! Se nota claramente que menos es más. Cómo describirías muro.exe en tres palabras?

Funcionalidad, pureza, tecnología

 

Cuántas personas hay trabajando “behind the scenes” (tras bastidores, bajo cuerda) en muro.exe? Cuáles son algunos trucos o consejos para mejorar la productividad profesional y la confianza del equipo?

Actualmente lo formamos un nucleo duro de 11 personas abarcando departamentos tan dispares como diseño, marketing, producción, logistica, experiencia de usuario o finanzas.

Lo importante para nosotros es siempre darle la vuelta a cualquier pensamiento, ser flexibles y "think big" ; considerar la marca como un ente global te hará crecer y no ponerte barreras. 

Muro.exe suena como el nombre de un planeta lejano del futuro! De dónde viene ese nombre futurista?

En su inicio éramos Muro.exe, Muro + las terminación".exe", esta terminación se debe a los archivos ejecutables de los pc's; los cuales suelen contener virus. Desde Muroexe, ahora sin el punto, hemos querido utilizar un nombre que evoque ese estética futurista y tecnológica. Pero el historia real es un "inside" de los fundadores. 

Una expresión que está súper de moda es: “buy local” es decir, comprar productos locales. Qué significa “buy local” para ti? Por qué es tan importante apoyar a los negocios pequeños, nuevos  y locales?

Nosotros somos una marca "glocal", es decir diseñar global y vender local. La adaptación es una de las claves del éxito de cualquier proyecto y es por eso que al ser un marca pequeña somos flexibles y podemos acercarnos a nuestro consumidor de una manera más rápida. La población poco a poco es más sensible a la historia detrás de una marca, con la que se puedan sentir identificados y además seguir su crecimiento desde cero. 

EVERYDAY IS THE FUTURE. TODAY IS EVERYDAY. Photo by danni 

EVERYDAY IS THE FUTURE. TODAY IS EVERYDAY. Photo by danni 


ENG

You all ship all over the world! That’s a lot of orders to keep track of! Are there any apps you all rely on from day-to-day to keep your business running flawlessly?



The truth is that we use tons of apps! We download everything! The app that we use the most is Google Analytics (with a well-configured dashboard) or an app to control sales and research. 

 


What exactly is a “vegan shoe”? Can you explain a bit of the idea behind a sustainably constructed shoe?

A vegan shoe is one that doesn't use animal byproducts in their production, pre-production or designing of materials. At Muroexe, we like to maintain sustainable practices and always keeping in mind consumption, and using products that meet our standards. 

 

Walk us through the process a bit: how long does it take to make one pair of muro.exe shoes? What all goes into it? 

The process from beginning to end (when the final product reaches the stores and clients) takes months. At Muroexe, we'd rather not come out with 10 different models in a month, but rather develop one specific model for 10 months. We get our clients involved in the process, and as a result we have to make lots of decisions in order to make the most out of each product while always adapting to the needs of our clients. 


 

ESP

Envías por todo el mundo! No podemos imaginar la cantidad de pedidos que tienes que seguir cada día (un mogollón, ya lo sabemos)! Usas alguna aplicación ( app para el móvil) que te facilita un poco la gran cantidad de información y negocios que manejas todos los días?

La verdad que nosotros disponemos de múltiples apps, nos lo descargamos todo!!!,   pero la app de la que no podemos prescindir es Google Analytics (con un dashboard bien configurado) o algún CRM para controlar ventas + researchs.

 

Qué significa exactamente “zapato vegano”? Puedes explicar un poco la idea detrás de un zapato “sustentable” o “eco”? 

Un zapato vegano, es aquel que no utiliza animales en su producción ni en la fase previa de producción y diseño de los materiales. Desde Muroexe, queremos tener un consumo sostenible y siempre teniendo en cuenta el consumo y la utilización de materiales que cumplen nuestros estándares. 

 

Explícanos un poco el proceso para fabricar un par de zapatos muro.exe? Cuánto tarda desde el inicio hasta el fin? 

Es un proceso que lleva meses desde su primer boceto hasta que las tiendas y clientes tienen la producción final. Desde Muroexe no queremos sacar 10 referencias en un mes si no, desarrollar una referencia durante 10 meses. Al involucrar tanto a nuestro cliente necesitamos tomar muchas decisiones y que estas, además, sean fáciles de modificar para sacar lo mejor de cada producto y adaptarnos a las necesidades de aquellos que nos llevan.

Hard at work at the Muroexe studio   photo by Danni

Hard at work at the Muroexe studio   photo by Danni

ENG

Where is the most exotic place your customers have rocked their muro.exe sneakers? Backpacking in Thailand? A Christmas market in Berlin? Maybe even a wedding?


Honestly, you can find Muroexe shoes all over the world from Africa to Japan to Canada. Even though our next desired stop will be a special trip in search of far away galaxy. 

 


Apart from online, where can we find muro.exe shoes? 

There are over 120 department and multi-brand stores in 12 different countries. You can also visit our website to order, but also to see a full list of where our shoes are sold. If you need any information, you can write us and we'll inform you of the closest place to purchase your Muroexe shoes. 

ESP

Dónde lleva vuestros clientes sus zapatillas muro.exe? Cuán lejos? Sitios exóticos y extraños, como por ejemplo mochileando en Tailandia? Un mercado navideño en Berlín? Tal vez una boda incluso?

Pues la verdad que ya se encuentra en casi todas las partes del mundo, desde África hasta Japón pasando por Canadá. Aunque nuestra próxima parada deseada sería en el próximo viaje espacial, buscando alguna nueva nebulosa. 

 

Aparte del internet, dónde podemos encontrar  muro.exe? 

Se encuentra en más de 120 puntos de venta mul timarca en 12 países. Visitando nuestra web están todas las tiendas o si alguien necesita alguna información nos puede escribir y le facilitaremos la más cercana. 

 

Where the magic happens: muroexe studio photo by danni

Where the magic happens: muroexe studio photo by danni

Header Photo by Lars Borges


This interview was conducted by Danni. Danni, Community + Content Director at Las Morenas de España, is a twenty-something, Chicago native currently residing in Madrid. Lover of language, words, and travel, she's managed to combine all of her passions through her work. In her free time, you can find her exploring the winding streets of Madrid, hunting down good flight deals, planning her next adventure and writing & researching for LMDES. Danni loves spicy food, natural hair, music and of course, her wonderful life partner. If you need to find her, she’s the girl with huge hair and her face buried in her Kindle.